Deema's Pirate Shop was the Shop segment from the episode:X Marks the Spot!
Deema opens a pirate store when Gil comes in to ask for a pirates costume. She then asks him to spin the ships wheel to determine what pirate costume piece he'll recieve! Gil spins it and it lands on a pirates hat. So they use the map of the store to figure out how far they need to go from the wheel to reach the pirate hat. They find it very close nearby and Gil puts one on. Deema comments on it, then Gil spins the wheel again to recieve another pirates item. This time it lands on an eyepatch! Which happens to be much further away.